Client and challenge:
The Klosters Forum, a non-profit organisation dedicated to promoting sustainable living and systemic change, sought to expand its reach and impact through compelling digital content and a cohesive social media strategy. They needed support in developing engaging content, growing their online community, and amplifying their message across various platforms.
My Role:
I serve as the lead content strategist and social media manager for The Klosters Forum, responsible for developing and executing a comprehensive digital marketing strategy that aligns with their mission and values.
Key Responsibilities:
- Content Strategy & Creation: I develop and implement a content strategy that encompasses diverse formats, including creating eye-catching graphics, informative infographics, and impactful video content optimised for social media platforms.
- Podcast production: Managing all aspects of their podcast, “The Resilient City,” including:
- Guest outreach and interview coordination
- Developing engaging titles and descriptions
- Distribution and promotion across podcast platforms
- Social Media Management: I manage The Klosters Forum’s social media presence across Instagram and LinkedIn, including:
- Content scheduling and posting
- Community engagement and interaction
- Performance tracking and analysis
- Developing and implementing growth strategies
- Event Support: I provide on-site support for The Klosters Forum’s annual forum, including:
- Content capture (social media photography and videography)
- Event production assistance
Results:
My work has contributed to increased engagement and visibility for The Klosters Forum across their digital channels:
- Enhanced Social Media Presence: Consistent, high-quality content has led to increased follower growth and engagement across Instagram and LinkedIn.
- Elevated Brand Awareness: Compelling visuals and thought-provoking content have strengthened The Klosters Forum’s brand identity and raised awareness of their mission.
- Expanded Reach: Strategic content distribution and promotion have broadened the organisation’s reach and attracted new audiences interested in sustainability.
- Successful Podcast Distribution: “The Resilient City” podcast has gained traction, featuring interviews with leading sustainability experts and generating valuable discussions.
Key Takeaways:
This ongoing project demonstrates my ability to develop and execute a comprehensive content marketing and social media strategy for a non-profit organisation.