Client and Challenge:

Green.TV Media, a leading global media company focused on sustainable mobility, hosts the annual World EV Day campaign. They sought to significantly increase the reach and impact of the 2024 campaign, driving awareness and engagement around electric vehicles on a global scale.  

My Role:

I was brought on board to revitalise the World EV Day social media strategy and manage the campaign across various platforms. My responsibilities included content creation, community engagement, partner onboarding, and performance tracking.

Key Initiatives:

• Content Strategy: I developed and executed a comprehensive social media strategy, creating engaging content that promoted electric vehicles and highlighted the benefits of sustainable transportation. This included producing two posts per week leading up to World EV Day, featuring a mix of informative articles, eye-catching visuals, and interactive elements. These posts are still ongoing and due to their success, will keep being shared in the run up to World EV Day 2025, taking place on the 9th of September 2025.
• Global Campaign Development: I designed a targeted campaign that extended across multiple countries, tailoring messaging and content to resonate with diverse audiences and cultural contexts.
• Partner Collaboration: I managed the onboarding process for World EV Day partners, providing them with a brand pack, video, and articles to promote the campaign and encourage their participation. This collaborative approach ensured a unified message and amplified the campaign’s reach.

Results:

The 2024 World EV Day campaign achieved remarkable success, exceeding expectations and demonstrating significant growth compared to previous years. Key highlights include:

• Increased Partner Engagement: The campaign secured 23 paid partners, a testament to the value proposition and effective outreach strategy.
• Exponential Social Media Growth:
  • LinkedIn: Grew the channel by 1,125 followers, with 3,842 page visitors, 76,007 impressions, and 1,877 reactions on posts, significantly surpassing the previous year’s performance.*
  • Facebook: Achieved an astounding 322,777 post views and a reach of 390,150, representing a 10.9K% increase from the prior year. Content interactions also soared to 18,621, an 18.2K% increase.*
• Global Reach: The campaign achieved an estimated social media reach of over 119 million, with mentions across 119 countries, demonstrating its widespread impact.
• Extensive Editorial Coverage: The campaign generated significant media attention, further amplifying its message and reach.

Key Takeaways:

This project showcased the power of a strategic and data-driven approach to social media marketing. By developing engaging content, fostering partner collaborations, and implementing a targeted global strategy, I was able to significantly increase the reach and impact of the World EV Day campaign, driving awareness and engagement around electric vehicles worldwide.

*These figures were taken over a period from February 2024 when I took over the campaign to February 2025.